Solution

Advertising connected to real business outcomes.

Through the Adperical division, Amerilytic connects advertising to real business outcomes using empirical measurement and retail transaction data.

What it includes

Adperical performance marketing systems

Incrementality measurement

Retail lift measurement

Retail Data Network activation

Audience segmentation

Closed-loop measurement

POS / e-commerce / CRM integration

Programmatic activation

How it works

We tie campaigns to POS, e-commerce, and CRM so results are measurable.

Empirical tests separate real lift from noise.

Retail audiences and programmatic activation feed a closed loop.

Related divisions

AI-driven advertising measurement and retail media.

AI on top of retail transaction data.

Tell us what you're trying to build, automate, integrate, or measure. We'll help you turn it into a working system.